But today we have a dear friend of mine, an educator like myself, but he's not just a regular educator. He's a pretty cool educator. He's at UNT Frisco, one of the most innovative campuses in the United States, okay?
But let's let everybody know, who do I have in the studio with me today? I have a dear friend of mine,Dr. Clint Purtell. He is the Director of External Relations at UNT Frisco, which is University of North Texas in Frisco. That's another area. It's the Silicon Valley of sports, my friends. That's where it's at. And Clint's going to talk a little bit about that as well. I'll call him Clint. You gotta call him Dr. Clint, okay? If you're teaching and you're a student, you're trying to go to class, you call them Doc. All right, I'ma call him Clint 'cause that's my man, but I'm gonna also be professional and call him Dr. Clint today. How about that?
He's also Assistant Professor of Management and Entrepreneurship. He also has a career. He's not just a professor, but he's also a practitioner. He comes from corporate America. Worked for Southwest Airlines as well. He also worked for TCU in professional supply chain management. And he was educated at one of the best business schools and best schools in the country at Northwestern University and got his PhD from Oklahoma State University.
My dear friend, Doc, what's up, man?
Dr. Clint Purtell: Man, I'm glad to be here. Thanks for inviting me in, Doc. I appreciate it.
Dr. Mark Williams: You got two dogs. What's up, Doc, man? You brought your son [Dr. Purtell's son Chip ] ...
Dr. Clint Purtell: I brought my bruiser, my football bruiser. Yeah, 12 years old, 150-pound Texas-bred football player. That's right.
Dr. Mark Williams: Did you just hear that? He said that pretty quickly: Texas-bred football player. Which means you know it's a religion down here, guys. I grew up in Jersey. We're good at track and wrestling, but nothing like Texas football. And you said he's a bruiser? He's a bruiser. We're going to run for a Super Bowl right now in the Frisco football league. And this man, he's put the fear of you-know-who in a lot of young players who see him coming. He's a lead blocker and a defensive end. And yeah, he's doing it right. He's got big dreams. J.J. Watt is his man right now. He wants to be like J.J. Watt.
Dr. Mark Williams: Come over here, tell everybody. Look at that camera. What's your name?
Chip: My name's Chip.
Dr. Mark Williams: Yeah, you like to hit people [in a football game]? Do they get back up when you hit them?
Chip: Some stay down.
Dr. Mark Williams: Okay, okay. When he says that, you don't want to mess with this kid, okay? Don't want to mess with him. So what do you want to do when you graduate? When you get to college? Well, high school first. Where do you want to go to college?
Chip: Uh, I was thinking of uh Clemson, Oklahoma, or North Texas.
Dr. Mark Williams: Ah, so I can help him with that. So we're going to talk to you later about that with Clemson because I know Dabo, okay? And I know the president of Clemson. Yes, that's my man. So doctor, yeah, we got one here from Clemson. He's 12 years old, okay? So my dear friend is the president of Clemson University. Yes, we're gonna send a young man to you, okay? So he's gonna come down see Dabo in the next year or so, and we will see what happens in the next five to seven years, okay? So say hi to everybody. He's gonna play at Kyler Murray's home place, Allen High School. That's where he's headed. So we'll see. That's exciting. I'm looking forward to hearing great things about you, and I hope you enjoy the show.
Chip: Yeah.
Dr. Mark Williams: He also is a pretty good Esports player too. We're going to talk about that later as well. Like I said, I didn't know what I was going to introduce. I had no idea. I didn't even know he's a bruiser. All I know is this: that he's got his proud daddy right in front of me. Brother, tell us about your journey, man. How did you know that you were going to be in academia after coming from corporate America and graduating from one of the best schools in the nation in business? What was that transition like?
Dr. Clint Purtell: You know, man, that's a great question. I'd say it started at a very young age. I was a two-time preacher's kid. Both mom and dad [Rev. Marsha Purtell and Rev. V. Clint Purtell] were Methodist ministers, and so I grew up in the church. And, you know, raised to be a servant leader, always loved to give back and help others. But I found myself kind of being the person that people would come to to ask questions: "What should I do here? What should I do there?" I kind of thought I had a calling towards ministry for a little while, but then when I realized what my mom and dad went through, I'm like, "I don't think I want to be a preacher these days." You know, I decided to go into business. Had a great run in business. Worked for companies like Cracker Barrel, American Airlines, Dr Pepper, Cadbury Schweppes, Southwest Airlines, and had a great run.
But I love to learn. One of my greatest fears is that I'm going to wither away to nothing because I don't know anything anymore. And I read a great quote one time: the only thing that can't be taken away from you anymore is your education. So for me, it's about learning more. But when you get to a certain point in your career, as you know, it's about giving back and it's about helping others achieve that level of knowledge and inspiring them to be greater. I had a chance to do that with TCU as well as with Oklahoma State as I was going through that program.
When you see those eyes light up... You know, when I was in industry, helping people achieve their career goals, there's something rewarding in that. Even when you're a director and you help somebody else become a director and maybe they make vice president before you, seeing them achieve their goals and being a part of their journey is pretty awesome. You get to do that every day in the classroom. And at UNT, working with a lot of disadvantaged students, first-generation students, that sort of thing, it just makes you sleep well at night and you get up in the morning excited to go to work. So my calling towards academia... that's where it's at these days. I love my job.
Dr. Mark Williams: So tell us, you talked about being a preacher's kid. What was it like growing up in a household where you had expectations of living a life a certain kind of way, and then maybe your peers and the adults around you and your relatives looked at you as the standard? You have to act a certain way. Did you feel a lot of pressure growing up?
Dr. Clint Purtell: You know, there was some. I had a couple of great parents, though, that raised me with love and taught me respect. My great-grandmother, a proud Choctaw lady, was very influential in my life and taught me to respect my elders and to be humble with everything I could, but to be a leader. And if I was gonna try to do something, be the best at whatever I tried to do. So I kind of grew up with those sorts of things instilled in me.
Yeah, growing up as a preacher's kid, especially when they're both preachers, it's tough because the Methodist church, you move around a lot. A lot of preachers' kids in different religions move around a lot. For me, it was typically small-town Oklahoma when I was younger, when I was about my son's age. We would move around, and there was a lot of bullying that would go on until you get to about high school and you start to hit puberty, you start to get a little bit bigger, you start to play some football, and then all of a sudden you're the fresh meat moving into the small Oklahoma town. So things kind of turned around.
But I'll tell you what, Mark, I wore it as a badge of honor because a lot of people, when you're younger, they don't quite understand it, but you do end up becoming a role model. And I think there's a lack of those today, especially positive influence role models. It's amazing, Mark, that people come up to me now that I'm an adult, older, and they say, "You know what? I just remember back when we would invite you to those parties, and you would come, but you'd be cool. You wouldn't do the things everybody else was doing. You'd be the guy that would drive people home." And I'm not saying I didn't have my own rumble back in the day. There were times when I probably did some things I probably shouldn't have, but I always tried to be a good role model for others.
So yeah, growing up a preacher's kid, the nice part about that, Mark, is sometimes it's a get-out-of-jail-free card. There were some times that I got in a pinch, whether it was with the law doing something stupid like racing down Main Street or whatever. You do something bad, remember? Your father said he did some bad stuff too.
Dr. Mark Williams: That's right. That's right.
Dr. Clint Purtell: In small-town Oklahoma, you're getting a little fisticuffs with some of the other guys, and the cops come around. When they ask the preacher's kid, "Hey, what's going on here?" you say, "Well, Mr. Officer, I was just trying to demonstrate to these men it's time to go home. We need to go home for the evening before curfew." So usually, I had a get-out-of-jail-free card. So there were some advantages to it.
Dr. Mark Williams: That's cool, that's good stuff, man. So when you were growing up, because I think you and I are similar ages, what was it like in terms of... I know our parents made us go outside and play. And now young people, they go out and play as demonstrated by your son, but they also are playing video games a lot. Now when we were younger, when I was growing up, television was the big thing, okay? What kind of games did you play? I know we had arcades. That was a big deal back in the day. What kind of games did you play when you were growing up?
Dr. Clint Purtell: Man, you know, back in my day, we had gone out of Pong. We were in the early stage of Atari, so Atari was coming. And we got into what was the Atari 7200 or something like that, right? Yeah, yeah. Sega, Sega was big, right? The Sega Genesis, right? And then Nintendo was coming on stage. So that was kind of my day and time. I got big into computer games, actual keyboard, good old computer stuff back before it took its revolution. But that's kind of what I was about. I was big into flight simulators and that sort of thing. So I was more into the warfare combat sort of games.
Dr. Mark Williams: Did you think that you wanted to be a pilot at one point?
Dr. Clint Purtell: I did, I did. You know, I grew up in the era of Top Gun. I wanted to be a Maverick. Yeah, I wanted to fly an F-14. And that was my mission. In fact, I had an appointment nomination to the Naval Academy my senior year of high school. Last game, broke my back. And so my goal was to fly F-14s and play football at the Naval Academy. And wow, God had different plans for me.
Dr. Mark Williams: Yeah, that's what happened. You watch the movie Top Gun, you have all these amazing dreams. Very interesting movie and one of my favorite movies of all time. But yeah, so you decided to go from Oklahoma to Northwestern. How did you get out to Chicago?
Dr. Clint Purtell: Well, it was actually by way of Nashville. Straight out of school, I went to Nashville, Tennessee, worked for a publishing company there for a very short time, kind of a scholarship payback sort of deal. And then went to work immediately for Cracker Barrel and was part of a turnaround team for them while I was there. Did a master's degree at Belmont University in Nashville. My wife was going to Middle Tennessee. She played softball at Lipscomb University. And then when she finished, I started my program at Belmont, she started her master's at MTSU. It actually wasn't until we came here that I did Northwestern part-time while I was working here. And absolutely loved it, man. There's nothing like waking up on that lake, walking that track.
But that's how I ended up there. In fact, Mark, it was when I went back to Northwestern and finished that program that I decided, "You know what? It's time to break the golden handcuffs." You get those golden handcuffs in industry. You got a family of five. It's time to break the golden handcuffs, take that leap of faith. I'm being called to teach. I got to get that PhD. And it was after I got out of Northwestern, I'm like, "It's time to go get the PhD, and Oklahoma State was where it was at."
Dr. Mark Williams: We're going to stop right here for a second. Before we go on further, I'm going to stop it here for a break, but we're gonna go back. He just said he had a family of five. Okay, we're gonna stop on that to let that marinate for a second because I forgot that. But I want to remind everyone we're listening to Dr. Mark's Master Class podcast on the MAP Esports Podcast Network and powered by, of course, Innovation Media Enterprises. Aaron and Sia, thank you for holding me down, great producers, and my man Gage on the wheels of steel. You know what the wheels of steel is? Turntables. You know what turntables are? Oh my god, my man pop culture references. This cat, this young man doesn't know. We're gonna have to school him. We're gonna give him those two turntables and a microphone. That's what we need.
Dr. Clint Purtell: Yeah, yeah. Dad's about to spit some bars over here.
Dr. Mark Williams: Hey, I spit fire on the mic. I do. So listen, we don't plan this. This is how tight we are. I don't talk to Clint all the time, but when we talk, we talk. I remember about four months, three months ago, you were trying to get in touch with me, yeah, and I was trying to get in touch with you. It was crazy, and there was something wrong with our technology. And I said, "Clint does not love me anymore." And what did you say?
Dr. Clint Purtell: I said, "Mark, he's gave up on me. He will not respond to my texts, my calls. He won't take my voicemails. In fact, I think he's blocked me. He won't even go to voicemail."
Dr. Mark Williams: I thought he blocked me too. But it was like, no, I love you. What are you talking about? And we looked and said, "Oh my god." But anytime we catch up, we always have that connection. And there's some people that you meet in your life that you just talk to them and they're nice and they're cool, but there's some people that you connect with and you don't have to talk to them for weeks or a month or even a year, and you pick up where you left off. That's me and this brother right here. And you didn't even know that. See, your dad and I have got something here. We've got chemistry. Yes. But we all go back to okay, five people. Okay, tell us about this family you have, man.
Dr. Clint Purtell: It's a busy family. So I married into softball. Let's start there. I'm married to Sappa, my wife. Two-time All-American softball player. Her sister, Division One softball player. The whole lineage on that side of the family is softball. My side was gonna go the football route. So I married into softball. That was an interesting journey. But we had two girls first, right? So we had two girls first. So guess what sport they played? They started out basketball because that's what she did in high school, basketball and softball. So I've got two girls, one that's just committed to play softball at Oklahoma Baptist University. She just signed her letter of intent. A 15-year-old who wants to one-up sister and play D1. We'll see how that works out. And then I've got this young man who has visions of being a football player. So yeah, two girls and a boy, and then a beautiful wife that keeps me straight and narrow. And I guess we would say two others: we have two dogs that always keep us crazy busy.
But you know, I tell you what, my family of five with three kids that play select travel sports, it's a busy household. Every night is something.
Dr. Mark Williams: How do you manage that on a daily basis, on a weekly basis, because you have different sports, obviously different age groups? And then how do you manage it between you and your wife? Do you both go to different places? Do you go to the same places with your children?
Dr. Clint Purtell: Yeah, let me answer that first by saying you only get to be dad once, and so that's got to be a priority. When I was early in my career, I traveled a lot. I wasn't home a lot. And at a certain point in my career, as part of this calling towards academia that I had to become a professor, I realized I'm missing out on a lot. So every chance that I get now to go to one of their events, coach them, be at their games, I do it because you only get to do it once in your life. Once it's gone, it's gone. You become grandpa, hopefully. But you only get to be dad once, and I was missing out on that.
So the short answer to that question is yes, we have to split it up. Fortunately, we've got a 17-year-old now. She can drive. We're anxiously awaiting the day our 15-year-old turns 16 so she can drive. But now we're down to two, so the oldest one's been doing a lot of chauffeuring, but we still show for the two younger ones. So we go different directions a lot.
Dr. Mark Williams: And this is interesting. You talked about career paths, and you obviously did corporate America like me, and you realized, "Okay, I'm spending a lot of time away from home." How did you decide on academia as the way to balance it all for you and for you to have that opportunity to be close to your family, be able to educate, inspire, and empower folks, and also be with your wife on a more consistent basis? How did you decide on academia? How did that happen?
Dr. Clint Purtell: Yeah, that's a great question. It has a lot to do with the ups and downs of the corporate world. In my generation, and I think it still continues somewhat today, the average career tenure at any given company is about three to five years. By the time you've established that three to five-year mark, a few different things happen: we hit a recession, the company gets bought out, there's some other sort of challenge, a management team change, or whatever. So once you kind of achieve that manager level, director level, you start to see lots of ups and downs in terms of layoffs and restructuring. When you start to get a larger family, that becomes a challenge.
I started to do a lot of work with universities where we would bring them on to do research for us, that sort of stuff. But again, I love to learn. Anytime I had a chance to take an exec ed type program or some sort of class while I was working, I would jump on it. And every time I found myself in that classroom experience, whether I was going to a campus or we were bringing the school to our corporate headquarters, man, I just really enjoyed it. It was just part of that kind of tingling in the back of my mind, ringing in my ear saying, "You should really think about this." And I had my mom also saying, "You would make a great professor."
So when you've got all these things coming at you, but the thing I love about academia is, if you're good at what you do, of course in any industry you're pretty secure, but in academia, if you're a good educator, security is pretty good. And when you get to my age and you've got a family of five, security's pretty important. So that was kind of the cherry on top for me.
Dr. Mark Williams: So UNT is a very special place for a school campus, especially what you're doing. How did that come about, and what is your role there? We talked about your title, but what is your role there on a daily basis, and how did that even come about?
Dr. Clint Purtell: Yeah, so University of North Texas, of course, primarily originally located in Denton, Texas, which is north of Dallas. Frisco now is the fastest-growing city in the country. Collin County has just seen explosive growth with the relocation of the Dallas Cowboys there, Toyota North America moving there, and many, many other large firms that are going there. I think there's like 60 Fortune 1000 firms now looking at the Frisco area. But anyway, with this sort of explosive growth, the city of Frisco wanted an R1 research university, a research university partnership, because they saw that sort of opportunity for research support, tech, technology transfer, whatever, but also the need to develop talent and a talent pipeline for all these companies that are going to be moving in. Because companies look at a new area and they're like, "Hey, that looks like a great place to set up based on geography, but now tell me about the people I can hire. And when I move my family there, where are my kids going to go to school?" That sort of thing.
So UNT became kind of a target. I think there were a few other schools that were looked at, like University of Texas Dallas and SMU and others that are in the area. But UNT Frisco is a bit of a different concept. It's a kind of non-traditional university model. We don't have dormitories. A lot of us think that there are a lot of things that are broken in higher ed that could be improved. We've become very regimented in the way higher ed is run across the entire system, and we think there are some things to improve on. We're trying to work on improving those things, which we can talk about later.
In terms of me, we already lived in Frisco. I was working at Southwest Airlines. I moved there from another company here locally. So again, just kind of one of those God things for me. The opportunity opened up as I graduated. I had lots of different offers from great schools, but when UNT Frisco came calling, it was right there, local. But there was something else that was special about UNT that was different than all these other schools I looked at. First of all, UNT is majority-minority, so more than half the students are minorities. The other thing that was interesting to me about UNT was that about a third of the students are first-generation, first-generation low-income students, first-generation college.
I had taught at Oklahoma State and TCU and some other places, and I noticed in some of these other larger universities, especially the private university setting where there's a higher tuition rate, a higher cost of attendance, there are a lot of white-collar students there, students from white-collar families. And there's nothing wrong with that. There are some fantastic students at those schools. But when I had a chance to be an adjunct first at UNT Denton, I started to notice something pretty quick. It was this, Mark: when you're dealing with a student who's first-generation, who's worked their way into school, found a way out of the hood, and they were at the top of their class or at least enough to get into college, and in many cases they're working full-time and going to school full-time, maybe single parents, the grit factor of the students at UNT is exponentially more. Double, triple, four, five, ten times more than the students at these other schools.
In fact, I would say put them side by side, give them a project and tell them to complete it under pressure, the UNT student will shine every single time because they know how to win. They know how to survive. Their skills are incredible. They're sometimes a little rough around the edges. When you come out of the hood, you may not know how to go to the nice expensive dinner, those sorts of things. That's one of the things, Mark, that attracted me about UNT: we focus not only on the core education which you would expect to get out of a degree, but we also work on the soft skills and the other things necessary to be successful. When I saw all those things, man, that's what attracted me to UNT.
Dr. Mark Williams: Wow. Well, tell us about the transition in terms of taking the skill sets that you learned in corporate America, all the things that your parents taught you that you're teaching and instilling in your children. How do you bring that to academia and merge that with a group of... well, even if it's not a minority community, but how do you bring those skill sets, all those soft skills, into academia? Because unfortunately, a lot of people in academia are not thinking about soft skills. We're just thinking, "I want to get my paycheck and leave," or "I just want to PowerPoint you to death." So how did you go about bringing that in there, incorporating that, but also being at a school that kind of celebrates that? You don't see too many schools that really embrace that other than HBCUs. You see a lot of that at HBCUs, but typically at predominantly white schools, you don't see majority-minority, that's number one. But number two, how is UNT Frisco? Why did they create a model such as that?
Dr. Clint Purtell: Yeah, well, so I've been to lots of schools. I've attended lots of classes. I've had lots of different types of professors. And when I would sit through those boring lectures in the lecture hall, sometimes even the professor... it was the TA that was teaching it. It was the professor's slides, but the TA is reading the slides. And I'm like, "Just give me the slides, oh my man. I can't stand it." So I realized over time the kind of professor I didn't want to be. Does that make sense? So I didn't want to be those types of professors.
But your question is how did I bring industry into the classroom? For me, I teach business, entrepreneurship, strategy, problem-solving, those sorts of things. I want to teach students things that they can use. I want to be that professor that when they're asked when they're 40, 50, 60, "Who was the one professor that made an impact on you?" that they say Dr. Purtell. So how do I do that? I bring the world into the classroom. Whether it's bringing in CEOs or C-level folks from very large organizations. We just brought the Chief Commercial Officer from Microsoft into the classroom. We've brought some NFL players into the classroom. We've brought some folks that grew up in the hood from broken families, lived in a trailer, now multi-millionaire entrepreneurs, alumni from UNT. I like to bring positive influence into the classroom, bring the war stories into the classroom for inspiration.
But I do one thing extra. Before these speakers arrive in the classroom, whatever the topic is, whoever the speaker is, I have the students do a little research on that person, prepare two good questions in advance. And then after the person's done speaking, we'll spend 30 minutes to an hour in dialogue where they can ask any question that they want to ask. Usually, it's about getting a job: "How do I be successful? What would you do in this situation? What advice would you have?" And that's okay. But what I've found from the folks that we've talked to that I've brought into the classroom and kind of debriefed with after, they say, "Man, I didn't know what to expect. I've been a guest speaker before at a university, but man, your classroom's a little bit different. Those kids humbled me. They asked me questions I didn't expect to be asked. In some cases, they stumped me. It wasn't a hard question, I just wasn't prepared for that real of a question."
Again, I want things that they can use, that they can take out of here and do something with. As I tell them, I don't expect you to memorize the definition like the book has it, but I do expect you to get it. At the end of the day, can you talk about it? Do you get it, whatever it is that we're talking about? If they can do that, they're going to do fine in my class.
Dr. Mark Williams: So tell me about... because you and I talked about the projects that the students have and how they go about educating the students. And you have a community of young people now that are really connected to esports and video games. How do you incorporate that into the classroom, especially when you're sitting in Frisco where it's considered a Silicon Valley for esports and video games? How do you incorporate that into your classroom presently, and where do you see this going in terms of the video game industry and the academic side of it?
Dr. Clint Purtell: Yeah, I think that's a fantastic question. You know, it's interesting. I think a lot of the influencers that are out there today, the older generation, our generation, I think we've become those people that we kind of grew up with. "Man, those people that are on video games all the time, they just sit around and do nothing. They don't talk anymore. They text each other, they Snap each other, they do this and that." But they also said that about us when we got our cell phones. They said that about us when we stopped riding our bikes and all that stuff, and we turned out okay. Yeah, we turned out okay.
It's interesting to me that our military looks at gamers as possible leaders. There are different types of leadership now, different ways of socializing. Although it's a different kind of connectedness, the connectedness that we have, the access to information that we have... So what's interesting about the gaming industry for me is the gamification of everything, making things interesting through competition, through challenge.
In my class, especially with our design students that we have at UNT Frisco, we look at design philosophy, designing things for humans. How do we make it challenging? How do we make it interesting? How do we solve a problem? Right now, every semester we have a partner. This semester, our partner is Sam's Club. We're helping them with some of their innovation topics. Why does Sam's Club want to work with us? Because they want to work with this generation that's in college now. These students are not only the future customers but also the future employees, the future leaders within Sam's Club.
What are the students interested in? They're interested in looking at ways of creating user experience, user interface. But they also appreciate that it may not be so much about the game itself but more around the marketing and the commerce that's generated from that industry, and the things that can be done
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